Marketing is at the core of success of any product or that of the company that produces it. Sometimes it is said even an average product can be sold by intelligent marketing management. It is not the product that matters but how you sell it which underlines the importance of this core department in any firm. For that matter in many leading organizations, it is not the technical or administrative people who get chosen for top positions of Managing Director/Chief Executive Officer (CEO) and become part of the board. Marketing Management Functions Following are the marketing management function: 1. Market Research First stage in any product development is market research which is done to assess the potential demand and growth expectations in the market. If it is already an existing product category such as shoes, cooking oil, soap, TV, there would be lot of secondary data available from research agencies and in the public domain. However, if it is a new product or service, it m...